Privacy policy
Last updated: August 21, 2026
PrimeMustHave operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). PrimeMustHave is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, complete another transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when submitting a customer-support inquiry or otherwise contacting us.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services and how and when you interact with or navigate the Services.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services, visit our website, or interact with cookies and similar technologies.
• From our service providers, including when we engage them to provide certain technology and when they collect or process personal information on our behalf.
• From our partners or other third parties.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items that interest you, send notifications related to your account, process purchases, returns, exchanges, and other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, including to send marketing, advertising, and promotional communications by email, text message, or postal mail and to display advertisements for products or services on the Services or other websites. These advertisements may be based on items you previously purchased, added to your cart, or viewed, as well as other activity involving the Services.
Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services.
If you create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
Communicating with You
We use your personal information to provide customer support, respond to your requests, provide effective services, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law-enforcement or government agencies. We may also use personal information to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings and to enforce or investigate possible violations of our terms and policies.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:
• With Shopify, vendors, suppliers, and other third parties that perform services on our behalf, including information-technology management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity involving different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices.
Depending on where you live, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your online activity involving different merchants and websites. You may exercise applicable opt-out rights here:
https://primemusthave.com/pages/data-sharing-opt-out
• When you direct or request us to disclose information to third parties or otherwise consent to the disclosure, such as when information must be provided to ship your products or when you use social-media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger, acquisition, reorganization, or bankruptcy.
• To comply with applicable legal obligations, including responding to subpoenas, search warrants, court orders, and similar requests.
• To enforce applicable Terms of Service or other policies and to protect or defend the Services, our rights, and the rights of our customers or others.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services.
Information you submit through the Services will be transmitted to and shared with Shopify and other third parties that may be located in countries other than the country in which you reside. This information is used to provide and improve the Services.
To help protect, grow, and improve our business, we may use certain Shopify-enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify.
In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify’s use of your personal information.
To learn more about how Shopify uses your personal information and the rights you may have, please visit:
https://www.shopify.com/legal/privacy/app-users
Depending on where you live, you may exercise certain rights concerning your personal information through Shopify’s Privacy Portal:
https://privacy.shopify.com/en
THIRD-PARTY WEBSITES AND LINKS
The Services may provide links to websites or other online platforms operated by third parties. If you follow a link to a website that is not affiliated with or controlled by us, you should review that website’s privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security practices of third-party websites, including the accuracy, completeness, or reliability of information found on those websites.
Information you provide in public or semi-public venues, including information shared on third-party social-networking platforms, may be viewable by other users of the Services or users of those third-party platforms without limitation regarding its use by us or a third party.
Our inclusion of third-party links does not, by itself, imply endorsement of the content, owners, or operators of those websites or platforms except as expressly disclosed through the Services.
CHILDREN’S DATA
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the contact information below to request that the information be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, the personal information of individuals under 16 years of age.
SECURITY AND RETENTION OF YOUR INFORMATION
No security measures are perfect or impenetrable, and we cannot guarantee perfect security. Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.
How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights described below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may be declined when permitted by law.
Right to Access or Know
You may have the right to request access to the personal information we maintain about you.
Right to Delete
You may have the right to request that we delete personal information we maintain about you.
Right to Correct
You may have the right to request that we correct inaccurate personal information we maintain about you.
Right of Portability
You may have the right to receive a copy of the personal information we maintain about you and, in certain circumstances and subject to certain exceptions, request that we transfer it to a third party.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for purposes considered targeted advertising under applicable privacy laws.
You may exercise applicable opt-out rights here:
https://primemusthave.com/pages/data-sharing-opt-out
If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically treat the signal as an opt-out request for the device and browser you use when required by applicable law.
If Shopify can associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.
To learn more about Global Privacy Control, please visit:
https://globalprivacycontrol.org/
Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.
Managing Communication Preferences
We may send promotional emails to you. You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in those emails.
If you opt out of promotional communications, we may still send non-promotional communications, including emails regarding your account or orders.
You may exercise applicable rights through the options provided within the Services or by contacting us using the contact information below.
To learn more about how Shopify uses your personal information and the rights you may have regarding information processed by Shopify, please visit:
https://privacy.shopify.com/en
We will not discriminate against you for exercising applicable privacy rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.
You may designate an authorized agent to submit a request on your behalf when permitted by applicable law. Before accepting such a request, we may require the agent to provide proof that you authorized the agent to act on your behalf. We may also require you to verify your identity directly with us.
We will respond to requests within the time required by applicable law.
COMPLAINTS
If you have a complaint about how we process your personal information, please contact us using the contact information below.
Depending on where you live, you may have the right to appeal our decision by contacting us using the information below or to submit your complaint to your local data-protection authority.
INTERNATIONAL TRANSFERS
We may transfer, store, and process your personal information outside the country in which you live.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the appropriate United Kingdom authority, unless the information is transferred to a country that has been determined to provide an adequate level of protection.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any notice required by applicable law.
CONTACT
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please email us at Admin@PrimeMustHave.com.